Apple Shop muddle prompts new name for Wroxham Barns store

A Norfolk business called the Apple Shop says it has had to change its name after becoming inundated with complaints about iPhones and iPads.

The shop, at Wroxham Barns that was opened 20 years ago by Mr Fisher’s brother (1987), said it had received up to 24 calls a week since the technology giant opened a store in Norwich in 2009. Owner Geoff Fisher, who sells cider and juice, said it was amusing at first, but some callers had been rude.

Ha said the shop would be renamed The Norfolk Cider Shop from Easter, adding that Apple had not forced him into the change and he had “a lot of respect” for the company.

This news has impressed me a lot. At the first read of the title I just laughed because what an amazing power Apple’s company has nowadays. And also I was surprised because the average calls per week were quite high. I’m sorry that the poor man has had to change the name, but sometimes the call, as he says; it was fun, within the unpleasant.