Coca-Cola addresses obesity in TV advert

Fizzy-drink giant Coca-Cola has launches an advert addressing obesity for the first time on television. The two-minute commercial highlights the firm’s record of making low-calorie drinks and reminds viewers all foods contain calories.

New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums. Still, Coca-Cola has said the video wasn’t made in response to criticism of the soft drink industry, but is an effort to raise awareness.

The general manager of sparkling beverages for Coca-Cola North America, told: “There is an important conversation going on about obesity out there, and we want to be a part of the conversation”.

In the advert, a female narrator says Coca-Cola offers smaller portion sizes, is working to make better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at school. The video also adds: “All calories count, no matter where they come from. If you eat and drink more calories than you burn off, you’ll gain weight.”

I’m a person who can consider a bit addicted to Coca-Cola, because I love its smell, its tasting, and all of it, and I also was fascinated about its advertisements. However, I’m surprised with this news because I haven’t seen it, but I think it was a little bit strong about what it said, and also about saying: “all calories count, no matter where they come from”. All of us know that Coca-Cola wears calories but we don’t need that the same product repeats us that we are becoming more weight drinking its product.

http://www.bbc.co.uk/news/world-us-canada-21020749