Ovulation hormones make women 'choose clingy clothes'

Women are more likely to select clingy clothes when they are ovulating. But the University of Minnesota, study of 100 women, found these hormonal shopping habits were triggered by the proximity of attractive women. Women at different stages of their menstrual cycle were shown images of attractive women living locally or far away. Then, they were asked to choose clothes and accessories which they would like to buy. As a result, women who were ovulating and who had seen photos of attractive local women were most likely to buy “sexier” clothes than those shown photographs of unattractive women.

Dr Kristina Durante, who led the research, said: “The desire for women at peak fertility to unconsciously choose products that enhance appearance is driven by a desire to outdo attractive rival women. If you look more desirable than your competition, you are more likely to stand out. In order to entice a desirable mate, a woman needs to assess the attractiveness of other women in her local environment to determine how eye-catching she needs to be to snare a good man”.

Dr George Fieldman, a London-based psychotherapist, said: “What this study reveals is that people are only semi-conscious of the underlying reasons behind the choices they make in the context of buying sexy clothes”.

This news is quite interesting for me, mainly because I’m a girl and I didn’t know or realize didn’t about this. In my case, I can’t investigate for myself the reason of buying certain clothes, because I don’t live in a city and I don’t go shopping every week, but if I could, I would try if I buy more having menstrual cycle than not. However, what I’ve done, that also it is mentioned on the news, is that I sometimes have followed a famous girl for her way of dress up. And also, asses the attractiveness of other women in the same place that determine the eye-catching of a pretty man I like.

http://www.bbc.co.uk/news/health-10878750